Blog / Comparison
Lead-Gen Agencies vs Revenue Infrastructure
Most staffing firms have tried a lead-gen agency at least once. Some got meetings. Most got a lesson: a meeting is not a job order, and the day the retainer stops, everything stops with it. The difference worth understanding is not agency vs no agency. It is meetings vs job orders.
How the rented model works
A typical agency runs your campaigns on infrastructure it controls: its domains, its data, its scripts. You pay a monthly retainer for the output, and the output is meetings.
- Lists and scripts are built for your industry in general, not for your market and your history.
- The agency never sees your ATS, so it cannot use the candidates and past clients that make your firm different.
- Success is measured in meetings booked. Whether a meeting turns into a job order is your problem.
- Stop paying and everything stops, along with whatever produced it.
Five questions that expose the difference
Ask any provider these five questions before signing. The answers tell you whether you are buying job orders or a fuller calendar.
- What are you measured on: meetings booked, or job orders and placements?
- Do you use my ATS, my candidates and my past clients, or start cold every time?
- Can I see every message, every list and the weekly numbers?
- Is my primary company domain ever used for cold volume?
- What happens to the data and the playbook if we part ways?
How Wavaron is different
Wavaron is not a lead-gen agency. We find the revenue opportunities in your market before the job is posted, map the buyer, match the talent already in your ATS, and run signal-based outreach your recruiters approve. Your recruiters make the calls and own every relationship.
We sit on top of your existing ATS and CRM, and we measure ourselves on job orders and placements, not meetings booked.
Key takeaways
- Meetings are not job orders. Measure what actually pays.
- Five questions expose any provider: what they are measured on, use of your data, visibility, domain safety and portability.
- Wavaron finds the opportunity, matches your talent and runs outreach your recruiters approve.
Sources
- Google Email Sender Guidelines. Why sending infrastructure and domain separation matter for any outreach program.
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